Why doesn't ChatGPT mention my business?

Assistants can only recommend what they can understand

AI assistants build answers from information available to them, which may include web pages, search results and other public sources depending on the assistant. If your services, location and reputation aren't described clearly and consistently in public, there's little for an assistant to work with.

Each assistant works differently and changes over time, so no one can tell you exactly why a particular answer did or didn't include you.

Describe what you do in plain words

Vague slogans don't help a system match you to a question like 'who repairs bikes near the station'. A page that clearly says what you do, where, and for whom gives assistants and search engines something concrete.

• State your main services by the names customers use.
• State your town or service area.
• Keep your name, address and contact details consistent everywhere.
• Answer common customer questions on your site in plain language.

Reputation and presence elsewhere matter

Being mentioned by trustworthy sources, having a complete business profile and earning genuine reviews all make a business easier to recognise. These are the same foundations that help in traditional search.

Check with real questions, and keep the date

Ask a few assistants the questions your customers would ask, not your business name. Save the answers with the date. Because answers change, a single check is a snapshot, not a verdict. Repeat it after you improve your public information and compare.